Many of the small companies need some exposures. To do this various tools are available in marketing but people don’t know which of the tool is to invest to earn better profit. You want the service that are reliable and already used in past to get best result. Wherever traditional marketing strategy are disappearing in popularity and efficiency while digital marketing has become more prevailing in the precedent few years as the reason of our technology acumen generation.
Everyday new technology or tools are introduced in market to improve the tactics of digital marketing and they require great concern of digital marketers to fit them in specific market.
Some marketers are new in business and they have a little knowledge of digital tools that are best suitable for there strategy. But here are many of the best tools which you can use to improve the productivity of your business as well as boost your business up.
Basecamp
This tool has many other features like text document, time tracking, sharing of files, events, to-do lists and discussion. With the help of this online project management tool you can create a project for yourself, your client or for your team. To maintain the updates or projects it allows to login into basecamp.
File Management
o Drop box
This tool is useful when your team is spread into the multiple. It allows you to share your files or stores your file online. Any of your team members can view it when they want. You can drop a large file also which you can’t mail through Gmail.
o Google Drive
This file management tool is unlike drop box to create and store larger files. Storage space of Google Drive is 15GB. You need to upload or share a document with your colleagues.
Search Engine Optimization
o Moz
This is most powerful SEO tool with easy to use and navigate facility. You can keep track of your keywords of website and can compare them. By this it helps you to increase the productivity of your business. You also can keep track of traffic on web. It is very useful for the consumers who their business online.
o Google Analytics
This tool is used to monitor the results of you or your client’s on web. It shows result in graphs by it does up and down you can understand how to take advantage on the actions that cause traffic to boost.
o Google Alerts
This tool is used to get an alert when your product is mentioned online. You also can get alerts by turning it on, when your competitors are mentioned.
o Google Calendar
Calendars are very essential in our life as it keep tracks of our meetings, conferences, reminders etc. You can use in different manner also like for business, family or other personal use.
o Google Apps
These are fully integrated applications which can be used by mobile easily. You can do your business by using your mobile device also it includes Gmail, Google sites, Google docs etc.
Trello
Three main elements of trello are boards, cards and lists. You can build the boards and create a list of various elements of project into the board. It also allows you to create individual cards along with the list. Trello allows project manager to effectively delegate. Easily available on web and have great time management facility.
Elance
Where freelancers are taking place it’s a good platform where the companies or freelancers come together. This allows you to check the past information of employee and assure you that you were no hiring fake person.
Hootsuite
It helps you to get control on all your social media profiles at single place. Apart it save your time and maximize the efficiency on digital marketing. Even you can keep track of your social network through this tool or you can view your online post also.
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